Offerings / Flexi Investment
Flexi Investment
EA's investment vertical connects startups with relevant investors through a structured, confidential process, from application and screening through Demo Day, one-on-one discussions and close.
- Demo Day cadence
- Every 2-4 weeks
- Startups per Demo Day
- Maximum of 4
- Pitch length
- 15 minutes each
- EA is paid
- On a closed deal
The confidentiality principle
Until an investor expresses interest and the process moves to a direct one-on-one discussion, nothing identifying the startup appears anywhere. Not in the brochure, not in a social post, not in initial investor communication.
The objective is a process where startups are evaluated on the strength of the opportunity rather than on who they are.
Withheld until an investor asks to meet
- Startup name
- Founder names
- Founder photographs
- Contact details
- Website and social links
- Startup logo
The process, end to end
Ten stages from the fundraising call to a closed deal. EA runs every one of them, and steps out once the investment completes.
- 01
Fundraising call and application
The process opens with a fundraising call posted across EA's social channels. Interested startups complete a form covering the business and what they are raising, enough for us to judge whether the investment process is the right fit.
- Startup and business details
- Industry and business model
- Problem and solution
- Traction and key business metrics
- Revenue and financials, where applicable
- Fundraising amount
- Expected valuation
- Pitch deck and supporting documents
- 02
Screening and shortlisting
Every application is reviewed against the form, the deck and the supporting documents. Where something important is missing or unclear, we come back to the team for it rather than guessing. Suitable startups are shortlisted to move forward.
- Information provided in the form
- Pitch deck and supporting documents
- Fundraising amount and expected valuation
- Business traction and overall readiness
- 03
Anonymous investor brochure
Each shortlisted startup gets a brochure that presents the opportunity (the business, the traction, the raise and the potential) and nothing that identifies it. The approved brochure goes out through the EA Investor Circle and our social channels, under the same rule.
- No startup name, logo or founder names
- No photographs, contact details or links
- Shared with the EA Investor Circle
- Shared on LinkedIn and social, same rule
- 04
Investor interest and Demo Day selection
Investors register their interest through EA. Depending on how many investors and how many suitable startups line up, a Demo Day is organised roughly every two weeks to once a month, with a maximum of four startups on the schedule.
- Interest is registered through EA, not directly
- Demo Day every 2-4 weeks, depending on volume
- Maximum four startups per Demo Day
- One dedicated slot per startup
- 05
Demo Day format
Startups present one at a time, fifteen minutes each. There is deliberately no live Q&A: the session is a focused overview, not a due-diligence discussion. The detailed questions belong in the one-on-one later.
- One startup presents at a time
- 15 minutes maximum per pitch
- No live Q&A during the session
- Recorded or transcribed for the record
- Meeting notes kept for every presentation
- 06
Post-Demo Day summaries
The day after, a one-page summary is written for each startup from its presentation and the meeting notes. Four startups means four summaries. Investors get a concise reference to revisit the opportunity once the session is over.
- One page per startup
- Built from the pitch and the meeting notes
- Circulated the day after Demo Day
- 07
Investor follow-up
EA contacts the interested investors to find out whether they want to carry any conversation forward. An investor may ask for more information or ask for a detailed discussion with the startup, and EA facilitates whichever comes next.
- EA follows up with every interested investor
- Additional information requests handled through EA
- EA facilitates the move to the next stage
- 08
MOU before introduction
Before any startup is connected directly to an investor, an MOU is signed with the startup. It sets out the terms of the engagement, including the commercial structure and the details of the potential fundraising arrangement, so everything is clear before direct discussions begin.
- Signed with the startup, before any introduction
- States the commercial structure
- States the fundraising arrangement
- 09
One-on-one investor meeting
With the MOU in place, EA connects the investor and the startup directly. This is the stage where identities are disclosed as needed and the real evaluation happens.
- Investors ask detailed questions
- Further business and financial information is shared
- Startup and founder identities disclosed as required
- Investors continue evaluation and due diligence
- Both sides discuss terms and collaboration
- 10
Deal closure
The investor and the startup carry the discussion on from there. If the investment completes, EA steps out of the active discussion and charges the success fee agreed in the MOU. The fundraising engagement is then finished.
- The two parties continue on their own
- EA exits the active discussion
- Success fee per the MOU, on a closed deal
What it looks like from the founder's side
The same process, compressed to the four things that change for you.
- 01
Readiness Assessment
We evaluate traction, team and milestone plan to size a realistic raise.
- 02
Curated Investor Match
You're introduced to aligned angel syndicates from EA's vetted investor base.
- 03
Monthly Staged Deployment
Capital deploys in tranches tied to agreed milestones, not all at once.
- 04
Next-Round Traction
Staged capital builds the metrics that make your next round easier to close.
Raising, or looking to deploy?
Founders start with the application. Investors join the EA Investor Circle and see the brochures as they go out.